'Gimmicky' is used to describe something that attracts the attention from mainstream media, but when explored in-depth it turns out to be rather underwhelming and overhyped.
An item or product is said to be 'gimmicky' if it lacks innovation or any outstanding traits.
An item or product is said to be 'gimmicky' if it lacks innovation or any outstanding traits.
Todd: "Hey man, have you seen the new game that came out recently?"
Jesse: "What game..? Oh, *that* game. Meh, it looks kinda gimmicky."
Jesse: "What game..? Oh, *that* game. Meh, it looks kinda gimmicky."
by JonnyJigsaw March 15, 2016