Gamify

To gamify is to make a task into a game.

Someone or something that gamifies real-life situations to encourage activism and enhance marketing by utilizing traditional game mechanics such as, achievements, points, scoreboards, and rules of play.

To adapt a story, movie, or other piece of creative work into a video game. Much like writing a screen adaptation, gamification is an after-the-fact activity, usually with the intent of making the original work more marketable as a complete "package".

Making something a client does sound interesting to sell it to consumers